Randall Cecola on Using Crowdfunding for Creative Financing

An experienced business professional, Randall Cecola specializes in leadership, business development, and the turnaround process for distressed businesses. Randy Cecola has held a number of key leadership positions over his 25 year executive career, including chief executive officer of Darwin Technology Group, The Choice for Staffing, and Triumph Packaging Group.

Small businesses can experience resistance from banks, due to lack of profit and elevated risk levels. In a precarious economical situation, traditional loan products may not be accessible to new businesses, personal finances sometimes do not provide enough capital, and not everyone has the right business relationships or promise of profit to attract investors. In recent years, creative financing solutions have slowly infiltrated the market. Micro-lending, peer-to-peer lending, and crowdfunding have grown in popularity over recent years.

The concept of crowdfunding is simple and attractive. Ventures turn directly to the public for donations and investments, sometimes through Internet portals such as Indiegogo and Kickstarter. In return for the investments and donations received, companies may offer rewards, shares, or updates to investors. Donation amounts may be small, but the exposure gained through crowdfunding can prove instrumental in raising funds quickly, and a viral crowdfunding campaign can provide significant positive exposure for a venture.


About Randall Cecola

Randy Cecola holds over 24 years of experience as a business leader in several industries. Serving in the real estate industry from 1987 to 1993, he gained diverse experience in developing company polices and implementing strategic business procedures to maximize profits.Randy Cecola subsequently transitioned his career to join The Choice For Staffing, Inc. as Chief Executive Officer. While with The Choice For Staffing, Mr. Cecola founded The Darwin Technology Group, Inc., a consulting company for the information technology industry. Randy Cecola actively spearheaded the strategic development plans and financial strategies for the company. His responsibilities included offering comprehensive management support for the company’s general operations.
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